How to Setup a Cleaning Business Website - Easy Guide
Irrespective of the type of business you’re operating, it’s important to have a website these days, considering the immense online presence of consumers.
If you’re in the cleaning industry, a website becomes even more imperative to inform your target consumers of your services, pricing, and testimonials.
However, if it’s your first time setting up a cleaning business website, you might be feeling overwhelmed. But worry not, we’ve got you covered. In this guide, we’ll discuss how to set up cleaning business websites and some must-haves for your site.
Below you’ll find 4 simple to follow steps that ‘walk’ you through the process of How to Setup a Cleaning Business Website? (with no experience or special skills required).
Steps To Create Your Cleaning Business Website
The standard steps for creating your website are as follows:
Step 1: Pick A Domain Name
Before anything else, you need to choose a domain name for yourself. It’s best if it is exactly the same as your business name. Otherwise, customers will have a hard time relating your business card to your website.
You can either register your domain through a domain name registrar or get it from the web hosting provider. To ensure the flexibility of changing the name in the future, get your domain registered from a registrar.
When choosing a domain name, there are a few things you need to keep in mind:
If you cannot come up with a name for your business, use a domain name generator. You just have to type the keywords, and the generator will come up with a number of suggestions for you to work through.
Step 2: Choose A Web Host Provider
A website hosting provider lets you post a website on the Internet. Along with ‘space’ on the Internet, a web host provider also offers other features, like support, domain name, and storage.
Before selecting a web host provider, make sure you consider the following factors:
Step 3: Choose A Layout
Once you’ve got hosting and a domain name, it’s time to build your website. Choose the layout by getting inspiration from other cleaning businesses’ websites. If you have anything particular in mind, you can add that too.
Step 4: Keep It Updated
After you’ve added everything important to your website, make sure you update it regularly. For instance, if you’ve changed your working hours or have recruited new members, include this information on your website.
Who Should Build Your Website?
When it comes to the actual task of building the website, there are two routes you can take. One, you can hire a freelancer from an online platform and pay them to make a website for you.
Two, you can build the website yourself using one of the many website builders available today. Here are some of them:
Wix is a user-friendly website builder with beautiful and responsive templates in different categories. Currently, there are around 40 templates in the ‘services and maintenance’ section, giving you multiple options to choose from.
Since the website has a drag-and-drop editor, you can easily add things to your website without much technical knowledge. Moreover, the website builder also lets you add a scheduling system to your website, making it easy for customers to book your cleaning services online.
Squarespace is another great option for building a cleaning business website yourself. Although there’s no Cleaning category, you can use the templates from the ‘local businesses’ section since they readily have ‘Book’ buttons.
Squarespace also lets you integrate third-party apps, such as Dropbox and Google Analytics, into your website. Similarly, if there’s an email marketing campaign in the pipeline for you, Squarespace also has tools for that.
Although not as easy as some other website builders, WordPress is brimming with functionality, making it suitable for people with slight know-how of website building who might want to create an advanced website.
WordPress has built-in themes, but you can always buy and import a third-party theme that’s better for your needs and aesthetic.
Weebly is one of the best website-builders for people who want to make a mobile-friendly website. You can use one of the existing themes or build the website from scratch - whatever is easier.
The platform offers many handy tools for cleaning websites, such as a drag-and-drop editor to make custom contact forms, a membership section, and an email campaign.
Weebly’s free plan lets you make a basic website. However, if you want additional features or get a domain name, you’ll need to sign up for the paid plans.
Things To Include In Your Cleaning Business Website
If you want to get clients through your website, there are some things it must have.
While it may sound obvious, it’s almost baffling how many businesses fail to include all their contact details on their website. Make sure you add your contact number, email, and social media links to your website.
Likewise, it helps to create a contact form on your website so that clients can easily get in touch with you through the site. Along with the contact details, you must have your location or address on the website.
Sure enough, you don’t have to specify the exact price; it’s good to offer an estimate. For instance, you can include a price range, such as $100 to $400 for yard cleaning.
If you offer additional services, add them too. To amp up convenience, let your customers get a free quote by entering their requirements on the website.
Cleaning businesses don’t necessarily have traditional working hours, but it’s useful to specify your precise working hours. Also, if you don’t work the weekends or aren’t available at any other time of the year, make sure you put that on the website.
It’s possibly one of the most important sections on your website since people are more likely to trust your services if they see the positive feedback from previous clients. You can ask your customers to write testimonials for you and display them on your home page.
If you offer a wide range of services, such as both residential and commercial, make sure you have testimonials from all kinds of clients.
Insurance and Certification
Seeing you have insurance will increase customers’ trust in you. Therefore, you should display your certifications, if you have any, and insurance on your website.
Introduce the Team
Your website should offer an insight into your offerings and introduce potential clients to your team. For many people, letting strangers into their homes is not only uncomfortable but also awkward.
But if they have already seen your team on the website, it will foster a sense of familiarity, making your clients comfortable.
One of the most important must-haves on a cleaning business website is great visuals. You can go on and on about how clean you made someone’s house or office, but putting up a picture will create a much stronger impression.
Make a Gallery section on your website and display ‘Before’ and ‘After’ images of the spaces you have previously cleaned.
New clients will inevitably have questions about your services that you have not readily addressed in the description. Therefore, make sure you have an FAQs section on your website that answers these common questions.
How To Promote Your Cleaning Business Website?
Once you’ve built a cleaning business website of your liking, it’s time to promote it. For organic reach, use industry-related keywords in your web content. In this way, search engines are likely to pick your website among thousands of others and show it higher on the search results.
Alternatively, you can use the following methods to promote your website:
Use Social Media
Social media is the best ally when it comes to marketing and promotions. Establish a Facebook, Twitter, and Instagram presence for your brand. You can also run paid ad campaigns on these social media platforms or grow your following organically.
Furthermore, join local groups and promote your business in a community that’s already on the search for a cleaning service.
Register On Local Listing Services
Since your cleaning business will most likely be local, it’s best to register it on a listing service, such as Google Places. That will make it easier for your website to be found, especially when someone in your locality is searching for a cleaning service.
Setting up a cleaning business website is just like creating a website for any other service. However, you have to pay additional attention to certain aspects, such as operational hours, team introduction, and services.
Having a business website increases your online presence and boosts your credibility among customers. More importantly, all your competitors are online, so it only makes sense for you to be on the same level.
With a compelling and well-structured website, you’re likely to make sales that you would have been unable to make otherwise. So, get building!